Search engine optimization (SEO) is the process of getting traffic from search engines, such as Google, Bing, and Yahoo to your website using specific keywords that identify the services or products you offer. SEO is a highly powerful tool for driving potential customers to your website, and one of the most cost effective investments your small business can make towards growth. Having a strong SEO campaign can be the dividing factor that helps you get ahead of your competition. SEO best practices change everyday, so working with an SEO expert, is well worth the investment. Plum Marketing Services specializes in providing small business SEO services to local businesses and online ecommerce companies.
Talk with you about your SEO needs. Learn what you’ve done in the past and issues you may have.
Perform an SEO audit to understand all of the necessary elements you will need in your SEO campaign.
Provide quote for SEO services and discuss any questions you have. Both parties sign a simple contract.
Perform all necessary elements needed identified during SEO audit. Communicate with you through the process.
Provide monthly SEO reports with expert analysis on progress with suggestions for improvement.
Frequently Asked Questions
Below are some of the most common questions we get from new clients about SEO.
SEO begins with finding out what keywords are being used by people who are searching for the product or service you have to offer, and then using those keywords on your website in a very strategic way. For example, for Plum Marketing Services we use keywords like “small business seo services” and “small business marketing.”
Link building is also an important part of SEO, but needs to be done according to current standards. Many companies have experienced penalties and/or lower rankings due to using old black hat SEO techniques. There are many other things that an SEO expert will be able to setup for you, some of which includes your site structure, checking for duplicate content, and setting up and submitting a sitemap.
Search engines use specific algorithms to understand what each website is about in order to give it’s searchers the best results possible. These algorithms change on a regular basis, which is why it’s important to work with an SEO consultant who specializes in small business SEO services.
Do not be fooled by someone who promises to get you at the top of the search results page for a small amount of money. An SEO campaign done poorly will be very costly to your company. Many of these consultants are located overseas where they charge pennies on the dollar for their services, but are still using old black hat SEO tricks that are no longer valid with Google and Bing. Instead of helping, these “tricks” can get you penalized. Getting that cleaned up is much more costly in the long run because you will not only be losing out on business that could result from a good SEO campaign, but you will also have to pay a good SEO consultant for all the time spent on cleaning it up which is much more significant than starting from scratch.
We’ve helped numerous companies clean up an SEO campaign done wrong the first time by a much cheaper consultant. Don’t waste your money! Work with a real specialist right here in the U.S.
We typically charge an hourly rate instead of a fixed fee because we have found that every company’s needs are different and the amount of work varies from company to company. On average you can expect to pay $600 – $1,500 for SEO on a brand new website.
If you’ve already done SEO in the past or your website has been around for a number of years, it may cost more depending on your situation. In this case, we can provide an SEO audit for $250 to find out what needs to be done and then we can provide you with a more definite quote.
If you have questions about the process or would like a quote, fill out the form below and we’ll get back to you within 24 hours.